 Bringing History to Life A local nonprofit, Pioneers' Cemetery Association, decided they'd like to run a series of short biographies of some of their interred. The organization serves as caretaker of a collection of historic cemeteries on the National Register of Historic Places known as Pioneer & Military Memorial Park. Naturally, the short bits of information in Word were wholly insufficient for these pioneers. Canva and some artistic creativity to the rescue! Peruse some of the biographies on their website to learn about territorial Arizona! This campaign was also promoted on their socials (Facebook and Instagram) and through their email newsletter.  40th Anniversary Special
The series is capped off with a more extensive blog post commemorating Thomas Hayden, a local legend instrumental in mapping early Phoenix, AZ and plotting the grave locations of the interred. This post includes a slideshow and features a group photo captioned with the assistance of one of the organization's founders. It Was An Honor and Pleasure I was thrilled to be part of this project to add some interest and publicity for the organization. This little nonprofit is an all-volunteer group of dedicated history buffs. Some have gone so far as to train themselves in proper cleaning, care, and restoration of historic grave markers. Do you have a nonprofit near and dear to your heart? I specialize in bringing an extra lift in marketing for these organizations. If I can be of assistance on your next project, Let's Chat!
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 Serve Your Community
Service is important to me and my family. It always has been. I've been blessed to have married a military man (retired Air Force) who also strongly believes in service. It's a good baseline for our family. Many Ways to Serve Being relatively new to a freelance/entrepreneurial lifestyle, I'm thrilled to see many in the editing committee also value service, or at least giving, in their approach to content marketing. Giving generously and graciously builds relationships. That's what it's all about. Relationships. People. Connecting. Holiday Traditions An annual tradition for us is to volunteer with Wreaths Across America. We donate wreaths to be placed on graves at a local National Memorial Cemetery. We also spend time volunteering to place wreaths on the graves of our heroes. Check the organization's website to find a cemetery near you! You can also request wreaths be placed at cemeteries far from you where family members may be interred. Stories Matter This annual tradition reminds us of a big "reason for the season" - service. Honoring the stories of those who came before us. Stories are important. The Wreaths Across America organization asks volunteers to pause a moment when placing a wreath and say the name. There is strong power in names. They say there are actually two deaths: when we leave our bodies and when our names are no longer said. That's powerful. Proud of Stories I'm honored to be a part of sharing the stories of others! I do so by (proof)Reading, (copy)Writing, and Engaging the world we share. I've been firmly grounded in the importance of stories in the nonprofit organizations I've been drawn to. Serve Others My family and I hope you have a lovely holiday season and even a bit of down time from your daily routine! Sprinkle in a bit of service when you can. It brings joy and light to others, and you feel amazing. Serve yourself as well. Self-care is critical. Breathe. Enjoy the space. How will you be spending your holiday? May you treasure the memories made! I look forward to working with you in the coming year. Here's to an amazing 2024! Let's Chat!  Business Plans
Have you begun to set those goals yet to transition to the new year? I haven't had an official session yet, but this is definitely rumbling on a simmer in my brain. There are as many ways and suggestions of how to do this as you can imagine. I'll touch on just a few here that I'm gravitating toward. Year in Review Before we can look ahead, it's useful to review what's been. I appreciated a post from Austin Church on LinkedIn (link to his website) describing his December Zero process, and it may resonate with you as well. "Make a list of your loose ends, open projects, and any heartburn...Define the next step for each" to end the year well. MAP Out Your Editing Business SD/PEN (San Diego Professional Editors Network) had a great blog post that could easily be appropriate as we head into a new year. This is from a course at UCSD Extension where students create a MAP (Marketing Action Plan) as their final assignment. A number of task heading ideas are noted. The author recommends creating a new MAP every 90 days to make forward progress in passive and active marketing. Business Goals Melanie Padgett Powers notes in podcast episode #174 five questions to wrap up your year. You definitely want to listen to ALL of the podcast, but she lists the questions on her show notes. This is a combination year in review and goal setting.
Work/Life Balance + Income Goals As expected, Jennifer Goforth Gregory has some amazing suggestions in two different posts - work/life balance and income. Refer to her great blog posts for details, but here is a short list to get you thinking:
I hope some of these ideas resonate with you! Each offers a different approach or way to look at your upcoming business year. Austin and Melanie's ideas are great for some reflection as you prepare to set new goals with Jennifer and SD/PEN's ideas. Are you a goal setter or prefer come-what-may? Have you found any great year transition questions? Do you reflect and goal set in a single session or take your time to give each their due? I look forward to hearing your approach! If I may be of assistance to help your vision come to life, Let's Chat! ******************* My passion is chatting strategy to bring your project and vision to life. I offer a number of services to fill in your skillset to make your dream a reality. Let's Read, Write, and Engage for your target audience!  Meet Louise
Louise Harnby is an amazing resource for authors and editors alike. She's been in publishing over 30 years. I first discovered her earlier this year starting my business, looking for resources for marketing. I knew it was going to take lessons in marketing to take my entrepreneur's spirit where I wanted to go. It was all well and good to learn rules about proofreading (that I'd been doing for 15 years already), but content marketing would be how to connect with customers. Content Marketing Is for Everyone According to MailChimp, an Email Marketing Service (EMS), Content Marketing is a strategy to "attract, engage, and retain an audience by creating and sharing relevant...media." I like to think of it as a way to simply be real and engage with your audience or future customers. Louise offers a number of resources through her website, including a Resource Library, courses, books, podcast episodes, blog, and newsletter. Her Resource Library takes topics that interest both authors and editors and rounds up multiple resources on each topic. (ah, the benefit of over 30 years' experience!) Content Marketing for Editors I highly recommend her course "Marketing Toolbox for Editors" which includes a pdf copy of her comprehensive book, Marketing Your Editing & Proofreading Business, or you can purchase it on Amazon. Her course, "Emotional Marketing that Gets Editors Work," truly resonates with my style. "Branding for Business Growth" has amazing worksheets to help you identify your "angel" and "monster" client as you identify your niche. While Louise markets her content to editors, the information is truly applicable to most freelancers and entrepreneurs. Louise Harnby is An Amazing Resource I highly recommend following Louise on her socials. Check out her many blog posts going back for years with relevant content. All of her books are included in courses or available on their own on Amazon. I've listened to nearly all of her podcasts with Denise Cowle. While Louise is an amazing resource, I've been blessed to find many. I'll be happy to share them with you so we can all learn together and grow our businesses. What resources have you discovered that you recommend? If I can be of assistance to your business plans, Let's Chat! |
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