 Current Fave Podcasts
Do you listen to podcasts? They're a favorite free education tool of mine! Many can also be found on YouTube if you prefer video content. This is my one-hour guaranteed daily education time while walking the neighborhood. Marketing Focus There are a few on my current "Can't Miss" playlist that I catch as soon as they're released. As I developed this list, I realized there are a number of marketing shows I listen to fairly regularly. This does not include a few others I'm looking forward to testing, but I won't make recommendations if I haven't listened. I was originally going to also cover LinkedIn and A.I. podcasts, but the list for all became far too long. Future content! General Marketing Podcasts All of these podcasts are easily searchable but a link is provided to find them. You should be able to find nearly all on whatever your podcast player platform is. Names are linked predominantly to the host's LinkedIn profile for your following and connecting convenience - one prefers Facebook/Instagram over LinkedIn.
Any Favorite Marketing Podcasts? Do you have any favorites to share that we missed? Love to hear what you find useful in your marketing education! If you're looking for strategy or marketing assistance to shine a spotlight on your business, Let's Chat! I provide a number of services for nonprofits, small businesses, entrepreneurs, and authors.
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 How to Start Your New Business
Congratulations! You've just created your LLC or solo business and it's time to get some customers! Where do you start? That depends a lot on how much money and time you have to invest and your favorite learning style. I invested heavily in a marketing program to start. I had a general sense about "marketing" but no real training. I found an excellent self-study program, however I've since discovered a variety of less expensive options that can serve just as well to get started. Courses as Resources Louise Harnby has a number of amazing course resources for editors and authors. I invested in her 6-course Editorial Bundle for the full marketing spectrum. She has a payment plan to ease the price a bit. Ed Gandia has a variety of courses to help you start a business, which are offered separately or a special bundle price. Newsletter Ninja (Tammi Labrecque) offers a series of courses, two books, and a valuable Facebook group to help you set up an email newsletter. Books as Resources I noted Louise Harnby. An easier and less expensive way to get a lot of her marketing information is to simply buy her book, Marketing Your Editing & Proofreading Business, which is really comprehensive. The concepts apply beyond editing and proofreading businesses. Louise also has an extensive blog and podcast library for reference. The 1-Page Marketing Plan by Allan Dib covers many of the topics Harnby does, is a bit lower in price, and includes great added resources including a 1-page worksheet to develop your marketing plan. The Freelance Content Marketing Writer by Jennifer Goforth Gregory is a comprehensive marketing plan to hit the ground running along with business tips and sample marketing plans included. Her focus is on writers but much can be generalized. She has an amazing blog of resource material as well as a Facebook group. Andy Crestodina has a fabulous blog and book, Content Chemistry, covering general marketing topics and is a leader in the field. If you need insights on website building, Debbie Emmitt has an amazing resource - two really - books for authors and editors. Her material easily translates to most other businesses. You can find her editor's book here. She also has many marketing tips on her blog. Looking for books to figure out LinkedIn? Got'chu covered!
Podcasts as Resources One of my favorite low-cost resources! There are a lot of great episodes out there. Some may also be on YouTube (captions may be your preference) and many have transcripts for episodes if you prefer to read. Many noted have multiple resources available.
Podcasts recommended by others I have not heard yet:
LinkedIn Trainers as Resources I've been fortunate to have connected with some wonderful LinkedIn experts who are eager to help you succeed! All links will take you to their LinkedIn profiles. These will get you started but there are so many resources available!
Thanks for stopping by! I'd love to hear of any additional marketing resources you've found helpful. If I can be of assistance to connect with your customers, Let's Chat! Podcasts for Education and Connections
I adore podcasts. That's likely clear as this is my third and likely far from final post about amazing podcast discoveries. I "binge" listen to podcasts when I make a new discovery. Podcasts make it easy to listen on my daily walks or during chores. While listening, I learn a ton from these talented folks sharing their own experiences or interviewing others. I also pore through show notes to connect with the podcaster and guests by signing up for their newsletters, checking out websites, and connecting on LinkedIn and Facebook. Freelancer Focus My latest favorite podcasts are Deliberate Freelancer by Melanie Padgett Powers and The Content Byte by Lynne Testoni and Rachel Smith. Both of these podcasts focus on the life and improvement of all types of freelancers, although they tend to particularly focus on content writing. Even if you're not a writer, there is a lot to learn from all of these ladies. All of them have a fun, no-nonsense approach to their material and businesses. Deliberate Freelancer Melanie will periodically stop to review her quarterly wins, challenges, and goals. I learn from these by gathering ideas of ways to improve my own business. She'll interview industry leaders that are way beyond my income level, but they all offer ways to improve your business. Dream UP, right? The focus topics are relatable to many freelancers, from SEO on websites to email and social media strategies. A particularly practical recent episode was an interview with Brian Hall with ways to easily optimize your website with a lot of great resources available through his website. The Content Byte I'm just beginning to work my way through these episodes. My first episode was an interview with Bernadette Schwerdt, a leader in the copywriting industry. So many great ideas here, and she has her own podcast! Another very practical episode was about social media with Anfernee Chansamooth. These ladies held a Summit in September which has received nothing but rave reviews for the talented folks brought together as speakers. They're considering holding another event, but it's too soon after the last to be sure. This was held virtually as well, making it high on my future conferences to attend! Have you found any inspiring podcasts or mentors? Love to hear who you follow! I'm always interested in building my network while learning from others. Have a project you're considering? Let's Chat about specifics or we can collaborate on a Pick My Brain session! Marketing and Website Management
I've noted already, I love podcasts! We reviewed podcasts more geared to editing and proofreading in a prior blog post. For the authors and entrepreneurs here, let's look at a couple I discovered recently that you may find useful as well. SEO/Website Development If you're looking to punch up your website with SEO, key words, and light content marketing, Simple Content Marketing for Mompreneurs with Katie Flores is a good resource! You can find her podcast here and subscribe by your podcast app. You can find her blog and general website here. She has some nice lead magnets and a basic no-nonsense approach. Content warning - there are a fair amount of Christian references in podcasts. Email Marketing Yael Keon is amazing! She's blowing me away with her energy and enthusiasm in every episode! Each episode is packed with tips and tricks for getting started in email marketing or growing what you have. I subscribed to her email list for more regular content. She has a great lead magnet and very affordable initial products to start you on your path. Newsletter Ninja Tammi Labrecque is another fabulous email marketing resource! No podcasts from Tammi, but I would be remiss not to mention her so you can meet her as well. She's written two books so far, offers a number of classes, and hosts a very active Facebook group. She's an excellent resource for this aspect of your business! SEO and Website Optimization Debbie Emmitt is another amazing resource to keep in mind if you're creating your own website! She recently published very affordable books for authors and editors with a focus on website development. No podcasts, but great clear, simple information to get your website in top shape with your own efforts! Do you create email newsletters and have a subscriber list growing? Do you create your own website complete with SEO key words? Love to hear your content marketing journey! Need a hand getting an email platform or website started? I'd be honored to help get you going or manage this aspect of your business - Let's Chat!  Podcasts to Learn & Grow
I adore podcasts! I listen to them on my daily 3-mile walks or to keep me company during household chores. I love these as they're simply audio - no video - and require no wifi; just download and go. Top Podcasts for Editors & Proofreaders This seems a rather niche topic with few podcasts available. I'm grateful for those who bother to create content! These are all very informational, educational, and often introduce me to other resources. I'll link the websites as there are a multitude of podcast players available. Click the underlined titles to head to their websites. The Editing Podcast by Louise Harnby & Denise Cowle - These ladies are definitely top of the heap and at the top of their genre! They've been podcasting for 4 years and have over 115 episodes. They continue to post content roughly every 2 weeks or "fortnight" as one is from England and the other Scotland. Harnby specializes in fiction topics, Cowle specializes in nonfiction, and they both cover content marketing. I highly recommend this one! The Modern Editor Podcast by Tara Whitaker - I recently binge listened to all 25 of her episodes. She's on a seasonal break but promises to return. Great, real content about freelancing, editing, marketing, and mindset sharing her 10 years of experience. The Proofreading Business Podcast by Elizabeth Wiegner - New to podcasts with 8 episodes so far, Elizabeth covers topics for proofreaders in general and transcript proofreading. She posts about every 2 weeks and is featuring guest interviews in recent episodes. The Confident Freelance Editor by Malini Devadas - Malini has been doing podcasts since 2020 but took a break for a year, only recently returning to podcasts approximately every 2 weeks. She has over 70 episodes at this time with a very no-nonsense, down-to-earth style covering freelancing, editing, marketing, and mindset topics. The Editor's Half Hour by Nadia Geagea Pupa - This is a new podcast with 8 episodes so far. These focus on interviews with those in the book business covering a wide range of topics. The Independent Editor by Stuart Horwitz and Madison Utley - This podcast is on hiatus currently but I highly recommend it! These two have a great chemistry with something of a mentor/mentee relationship coming through in the interview style as they share their experiences in the freelance editing/publishing field. Stuart has been editing and ghost writing for years, whereas Madison is new to the business. Lots of great information here. I hope they bring it back! Definitely worth a listen. What podcasts do you listen to? Do you know others focused on editing, proofreading, or marketing? |
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