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 What IS a Podcast?
Let's start with the basics and not make assumptions "everyone" knows what a podcast is. Per a basic Gemini search: "A podcast is a digital audio or video program made for on-demand listening, like a personal radio show you can play anytime. It comes from the words 'iPod' and 'broadcast'." (note: the word origin is news to me!) Podcast Lingo
How Popular Are Podcasts? Let's look at some statistics straight from Podcast Statistics for 2026:
How Hard Is It? Let's look at this from both sides of the matter. What Does It Take to Host a Podcast? Surprisingly little in its most basic form, however, this is a very basic list. To do this well in the competitive market, I suggest referring to this Buzzsprout post for a more complete yet focused reference to get started. It also offers some great gut checks to determine if you're really ready for the commitment.
What Does It Take to Be a Guest on a Podcast? If committing to a regular schedule as a host or the decision of solo vs guest format is too much, there's a lot to be gained from being a guest on podcasts! Is Being a Guest Worth the Effort for My Business? Statistics on Omniscent confirm that's a resounding yes! A couple of stand-out stats:
You will get much further with "warm" pitches when possible. Connect with a podcaster for a program you regularly listen to that's related to your client market. You'll be better able to highlight the benefit you have to offer the host and audience. Per Podchasher related to 2026:
Also from Podchaser:
Where Do I Find Podcasts? If you haven't discovered podcasts, there are free and monthly fee services that curate shows featuring a variety of topics.
Get to the Point Podcasts are an amazing tool in your marketing tool kit! You'll get noticed as a host and as a guest. I will note if you decide to host a podcast, it takes a commitment to your audience and yourself to maintain a schedule. It may also come with a financial cost for equipment, streaming services, and editing or recording tools to really sound good. Hosting should not be taken lightly! Some podcasters connect with a service such as Buy Me A Coffee or Patreon to offset production expenses, especially if they have monthly subscription fees for recording and editing tools. I heartily recommend jumping at any opportunity to, at a minimum, be engaged on LinkedIn and Substack in podcast or live audiences to be seen with active interest. There is often an opportunity to demonstrate your expertise with helpful comments. You can become a "regular" with some shows and develop friendships, strengthen bonds with connections, and continue to make new connections. Once you get some comfort at that level, consider reaching out to hosts of your favorite podcasts that would also appeal to your potential clients. Your Turn! Have you hosted a podcast or LinkedIn/Substack events? Are you still doing it? Love to hear your suggestions to get started or why you may have stopped! Have you been a guest on podcasts or LinkedIn/Substack events? Are you looking for those opportunities? Let's help each other get connected, as hosts or guests! Let's Chat or find me on LinkedIn or Substack!
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 Have You Heard Any Good Podcasts Lately?
I'm a huge fan of podcasts! Audio options are my daily exercise companion. Podcasts have the advantage of fitting in a variety of time windows you may have, anything from 10 minutes long to 30 minutes, an hour, or more. Podcasts are fun and educational! I'm always keeping my ears open for new podcasts that mentors I admire recommend and often have on their podcasts. Podcasts for Nonprofits These are a number of podcasts available for those of us in the nonprofit sector. Most of these are on my To Listen list but I've seen good reviews.
Podcasts for Authors There is only one favorite on my podcast feed particularly for authors. Definitely check out my friend Gillian Whitney's Easy Peasy Books with her weekly podcast! She has additional content including monthly deep dives along with great articles on her LinkedIn. Podcasts for Solopreneurs/Business Tactics I have a number of favorites here on a variety of topics.
Your Turn! This scratches the surface of my podcast list. I've tried to focus on those I've actually listened to, although my nonprofit list is predominantly sharing available resources I have not heard yet as it's a rather niche podcast topic to find. What are your favorite podcasts right now and why? Love to hear - Let's Chat or find me on LinkedIn or Substack!  Are You Struggling to Move Forward?
Sometimes, we're our own worst enemy—standing in our own way! Maybe you're thinking of starting a business or book or blog or anything, but you're stuck in the "some day" or "thinking about it" stage. Maybe you started that thing but it's stalled and isn't really moving forward. The day-to-day is happening but the excitement and fire are gone. You've gotten bogged down in survival mode or simply doing all the steps—wash, rinse, repeat. How to Move On A recent podcast episode from Joe Pulizzi inspired today's post with some suggestions that may energize you. The suggestions noted here were listed in his podcast as excerpts from his new book, Burn the Playbook. It is definitely on my buy list after listening to the podcast. Purchasing from Joe directly gives you a ton of extra resources. As he notes in his podcast, there's no need to implement all of his mindset ideas at once—that's a perfect recipe for failure. Instead, pick one. Start there. 6 Mindset Shifts - Joe Pulizzi
From Drifting to Goal Driven Goals are anchors. Write them. Speak them. Track them. You'll get further than if you have none and float along. "If you don't know where you're going, any road will get you there" as the Cheshire Cat effectively told Alice in Wonderland. Joe suggests reviewing your BIG goal weekly, if not morning and night, to really ingrain it. Weigh every decision against that goal. Does your action serve to get closer to your goal?
Lean into Your Crazy Identify your "tilt" as Joe calls it. Find your unique set of skills, quirks, and passions. "I help (who) with (what) so they can benefit (how)." From Tilt to Mastery of Repetition "Repetition is branding, not redundancy" - Joe Pulizzi. We've all heard various numbers of how often you need to say something before someone actually hears it, anywhere from 7-20x! Create Before You Consume This is along the 60/60/1 goal idea. Even if you don't follow that philosophy, focus on your goal before you indulge in social media or surfing the news or random entertainment. Focus for your first hour on what you aim to achieve. Consider a time audit for a week to see where you have opportunities to be more focused, capturing those mindless surfing times or how frequently you're checking email. Get Better Friends This one cracks me up, but he has a point! You are who you surround yourself with. Be inspired by being with inspiring people who challenge you to do more or be better. Joe flips this and suggests your crew determines your ceiling - I like that. Build your core group of friends intentionally. Joe suggests a few types:
Sell Every Day! Somewhere along the line, we grew up thinking sales is icky. "Sales" is no more than sharing your opportunity with others! Why wouldn't just the right person want and need to work with you! If you're in business for yourself, you're obligated to share the news. Don't think of it as selling if you're getting hung up on that word. How Is Your Year Going? We're starting Q4 - fourth quarter of the year. No one says you need to start goals on January 1. You can start them any time—including now—or take this opportunity to update what you may have going. I'd love to hear how you're doing on your goals! I'd be thrilled to be someone you can run some ideas by if you're looking to bounce some ideas off of someone. Let's Chat or find me on LinkedIn! Current Fave Podcasts
Do you listen to podcasts? They're a favorite free education tool of mine! Many can also be found on YouTube if you prefer video content. This is my one-hour guaranteed daily education time while walking the neighborhood. Marketing Focus There are a few on my current "Can't Miss" playlist that I catch as soon as they're released. As I developed this list, I realized there are a number of marketing shows I listen to fairly regularly. This does not include a few others I'm looking forward to testing, but I won't make recommendations if I haven't listened. I was originally going to also cover LinkedIn and A.I. podcasts, but the list for all became far too long. Future content! General Marketing Podcasts All of these podcasts are easily searchable but a link is provided to find them. You should be able to find nearly all on whatever your podcast player platform is. Names are linked predominantly to the host's LinkedIn profile for your following and connecting convenience - one prefers Facebook/Instagram over LinkedIn.
Any Favorite Marketing Podcasts? Do you have any favorites to share that we missed? Love to hear what you find useful in your marketing education! If you're looking for strategy or marketing assistance to shine a spotlight on your business, Let's Chat! I provide a number of services for nonprofits, small businesses, entrepreneurs, and authors.  How to Start Your New Business
Congratulations! You've just created your LLC or solo business and it's time to get some customers! Where do you start? That depends a lot on how much money and time you have to invest and your favorite learning style. I invested heavily in a marketing program to start. I had a general sense about "marketing" but no real training. I found an excellent self-study program, however I've since discovered a variety of less expensive options that can serve just as well to get started. Courses as Resources Louise Harnby has a number of amazing course resources for editors and authors. I invested in her 6-course Editorial Bundle for the full marketing spectrum. She has a payment plan to ease the price a bit. Ed Gandia has a variety of courses to help you start a business, which are offered separately or a special bundle price. Newsletter Ninja (Tammi Labrecque) offers a series of courses, two books, and a valuable Facebook group to help you set up an email newsletter. Books as Resources I noted Louise Harnby. An easier and less expensive way to get a lot of her marketing information is to simply buy her book, Marketing Your Editing & Proofreading Business, which is really comprehensive. The concepts apply beyond editing and proofreading businesses. Louise also has an extensive blog and podcast library for reference. The 1-Page Marketing Plan by Allan Dib covers many of the topics Harnby does, is a bit lower in price, and includes great added resources including a 1-page worksheet to develop your marketing plan. The Freelance Content Marketing Writer by Jennifer Goforth Gregory is a comprehensive marketing plan to hit the ground running along with business tips and sample marketing plans included. Her focus is on writers but much can be generalized. She has an amazing blog of resource material as well as a Facebook group. Andy Crestodina has a fabulous blog and book, Content Chemistry, covering general marketing topics and is a leader in the field. If you need insights on website building, Debbie Emmitt has an amazing resource - two really - books for authors and editors. Her material easily translates to most other businesses. You can find her editor's book here. She also has many marketing tips on her blog. Looking for books to figure out LinkedIn? Got'chu covered!
Podcasts as Resources One of my favorite low-cost resources! There are a lot of great episodes out there. Some may also be on YouTube (captions may be your preference) and many have transcripts for episodes if you prefer to read. Many noted have multiple resources available.
Podcasts recommended by others I have not heard yet:
LinkedIn Trainers as Resources I've been fortunate to have connected with some wonderful LinkedIn experts who are eager to help you succeed! All links will take you to their LinkedIn profiles. These will get you started but there are so many resources available!
Thanks for stopping by! I'd love to hear of any additional marketing resources you've found helpful. If I can be of assistance to connect with your customers, Let's Chat! Podcasts for Education and Connections
I adore podcasts. That's likely clear as this is my third and likely far from final post about amazing podcast discoveries. I "binge" listen to podcasts when I make a new discovery. Podcasts make it easy to listen on my daily walks or during chores. While listening, I learn a ton from these talented folks sharing their own experiences or interviewing others. I also pore through show notes to connect with the podcaster and guests by signing up for their newsletters, checking out websites, and connecting on LinkedIn and Facebook. Freelancer Focus My latest favorite podcasts are Deliberate Freelancer by Melanie Padgett Powers and The Content Byte by Lynne Testoni and Rachel Smith. Both of these podcasts focus on the life and improvement of all types of freelancers, although they tend to particularly focus on content writing. Even if you're not a writer, there is a lot to learn from all of these ladies. All of them have a fun, no-nonsense approach to their material and businesses. Deliberate Freelancer Melanie will periodically stop to review her quarterly wins, challenges, and goals. I learn from these by gathering ideas of ways to improve my own business. She'll interview industry leaders that are way beyond my income level, but they all offer ways to improve your business. Dream UP, right? The focus topics are relatable to many freelancers, from SEO on websites to email and social media strategies. A particularly practical recent episode was an interview with Brian Hall with ways to easily optimize your website with a lot of great resources available through his website. The Content Byte I'm just beginning to work my way through these episodes. My first episode was an interview with Bernadette Schwerdt, a leader in the copywriting industry. So many great ideas here, and she has her own podcast! Another very practical episode was about social media with Anfernee Chansamooth. These ladies held a Summit in September which has received nothing but rave reviews for the talented folks brought together as speakers. They're considering holding another event, but it's too soon after the last to be sure. This was held virtually as well, making it high on my future conferences to attend! Have you found any inspiring podcasts or mentors? Love to hear who you follow! I'm always interested in building my network while learning from others. Have a project you're considering? Let's Chat about specifics or we can collaborate on a Pick My Brain session! Marketing and Website Management
I've noted already, I love podcasts! We reviewed podcasts more geared to editing and proofreading in a prior blog post. For the authors and entrepreneurs here, let's look at a couple I discovered recently that you may find useful as well. SEO/Website Development If you're looking to punch up your website with SEO, key words, and light content marketing, Simple Content Marketing for Mompreneurs with Katie Flores is a good resource! You can find her podcast here and subscribe by your podcast app. You can find her blog and general website here. She has some nice lead magnets and a basic no-nonsense approach. Content warning - there are a fair amount of Christian references in podcasts. Email Marketing Yael Keon is amazing! She's blowing me away with her energy and enthusiasm in every episode! Each episode is packed with tips and tricks for getting started in email marketing or growing what you have. I subscribed to her email list for more regular content. She has a great lead magnet and very affordable initial products to start you on your path. Newsletter Ninja Tammi Labrecque is another fabulous email marketing resource! No podcasts from Tammi, but I would be remiss not to mention her so you can meet her as well. She's written two books so far, offers a number of classes, and hosts a very active Facebook group. She's an excellent resource for this aspect of your business! SEO and Website Optimization Debbie Emmitt is another amazing resource to keep in mind if you're creating your own website! She recently published very affordable books for authors and editors with a focus on website development. No podcasts, but great clear, simple information to get your website in top shape with your own efforts! Do you create email newsletters and have a subscriber list growing? Do you create your own website complete with SEO key words? Love to hear your content marketing journey! Need a hand getting an email platform or website started? I'd be honored to help get you going or manage this aspect of your business - Let's Chat!  Podcasts to Learn & Grow
I adore podcasts! I listen to them on my daily 3-mile walks or to keep me company during household chores. I love these as they're simply audio - no video - and require no wifi; just download and go. Top Podcasts for Editors & Proofreaders This seems a rather niche topic with few podcasts available. I'm grateful for those who bother to create content! These are all very informational, educational, and often introduce me to other resources. I'll link the websites as there are a multitude of podcast players available. Click the underlined titles to head to their websites. The Editing Podcast by Louise Harnby & Denise Cowle - These ladies are definitely top of the heap and at the top of their genre! They've been podcasting for 4 years and have over 115 episodes. They continue to post content roughly every 2 weeks or "fortnight" as one is from England and the other Scotland. Harnby specializes in fiction topics, Cowle specializes in nonfiction, and they both cover content marketing. I highly recommend this one! The Modern Editor Podcast by Tara Whitaker - I recently binge listened to all 25 of her episodes. She's on a seasonal break but promises to return. Great, real content about freelancing, editing, marketing, and mindset sharing her 10 years of experience. The Proofreading Business Podcast by Elizabeth Wiegner - New to podcasts with 8 episodes so far, Elizabeth covers topics for proofreaders in general and transcript proofreading. She posts about every 2 weeks and is featuring guest interviews in recent episodes. The Confident Freelance Editor by Malini Devadas - Malini has been doing podcasts since 2020 but took a break for a year, only recently returning to podcasts approximately every 2 weeks. She has over 70 episodes at this time with a very no-nonsense, down-to-earth style covering freelancing, editing, marketing, and mindset topics. The Editor's Half Hour by Nadia Geagea Pupa - This is a new podcast with 8 episodes so far. These focus on interviews with those in the book business covering a wide range of topics. The Independent Editor by Stuart Horwitz and Madison Utley - This podcast is on hiatus currently but I highly recommend it! These two have a great chemistry with something of a mentor/mentee relationship coming through in the interview style as they share their experiences in the freelance editing/publishing field. Stuart has been editing and ghost writing for years, whereas Madison is new to the business. Lots of great information here. I hope they bring it back! Definitely worth a listen. What podcasts do you listen to? Do you know others focused on editing, proofreading, or marketing? |
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