 How to Start Your New Business
Congratulations! You've just created your LLC or solo business and it's time to get some customers! Where do you start? That depends a lot on how much money and time you have to invest and your favorite learning style. I invested heavily in a marketing program to start. I had a general sense about "marketing" but no real training. I found an excellent self-study program, however I've since discovered a variety of less expensive options that can serve just as well to get started. Courses as Resources Louise Harnby has a number of amazing course resources for editors and authors. I invested in her 6-course Editorial Bundle for the full marketing spectrum. She has a payment plan to ease the price a bit. Ed Gandia has a variety of courses to help you start a business, which are offered separately or a special bundle price. Newsletter Ninja (Tammi Labrecque) offers a series of courses, two books, and a valuable Facebook group to help you set up an email newsletter. Books as Resources I noted Louise Harnby. An easier and less expensive way to get a lot of her marketing information is to simply buy her book, Marketing Your Editing & Proofreading Business, which is really comprehensive. The concepts apply beyond editing and proofreading businesses. Louise also has an extensive blog and podcast library for reference. The 1-Page Marketing Plan by Allan Dib covers many of the topics Harnby does, is a bit lower in price, and includes great added resources including a 1-page worksheet to develop your marketing plan. The Freelance Content Marketing Writer by Jennifer Goforth Gregory is a comprehensive marketing plan to hit the ground running along with business tips and sample marketing plans included. Her focus is on writers but much can be generalized. She has an amazing blog of resource material as well as a Facebook group. Andy Crestodina has a fabulous blog and book, Content Chemistry, covering general marketing topics and is a leader in the field. If you need insights on website building, Debbie Emmitt has an amazing resource - two really - books for authors and editors. Her material easily translates to most other businesses. You can find her editor's book here. She also has many marketing tips on her blog. Looking for books to figure out LinkedIn? Got'chu covered!
Podcasts as Resources One of my favorite low-cost resources! There are a lot of great episodes out there. Some may also be on YouTube (captions may be your preference) and many have transcripts for episodes if you prefer to read. Many noted have multiple resources available.
Podcasts recommended by others I have not heard yet:
LinkedIn Trainers as Resources I've been fortunate to have connected with some wonderful LinkedIn experts who are eager to help you succeed! All links will take you to their LinkedIn profiles. These will get you started but there are so many resources available!
Thanks for stopping by! I'd love to hear of any additional marketing resources you've found helpful. If I can be of assistance to connect with your customers, Let's Chat!
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 Decisive: How to Make Better Choices in Life and Work, by Chip & Dan Heath
I just finished a book recommended by a LinkedIn friend, Stephen Mostrom. This was definitely well worth my time! I will highly recommend it as well, especially for those looking for assistance to make a weighty decision. As we all make at least 35,000 decisions daily as noted in this blog post, most won't require a decision-making framework, but this will come in handy for the more challenging ones. Thought Provoking Literally and figuratively. This book is heavy on research and science but with a ton of relatable real world examples of their recommended thought process. It was fascinating to follow the decision processes on topics spanning "shall I get serious about this relationship" to high-finance business decisions that impact a company's growth or demise. One such weighty business example followed Intel's decision to move to microprocessors from memory chips. How to Make Decisions - Thoughtfully and Intentionally You mean, there's a process out there to make decisions? Beyond "gut feeling?" Outside of self-admitted personal biases or Magic Eight Ball? Mind blown! Even "ask a few friends" is a valid option to get some perspective. That's a WRAP! There are many methods within each component that you simply must read the book to appreciate. On reading the book, you'll discover the Heath Brothers' resources that accompany the book including podcasts, single-page references, and a workbook for more complete reminders of the multiple decision methods that can be utilized.
The Heath Brothers This duo have authored six books at this writing:
Thank you, Chip and Dan, for sharing your ideas on ideas with us! I'm looking forward to ways to decrease my personal biases in decisions and generally take a more methodical step back. Their books are available on Amazon, but I was also able to find them on Libby through my library. Read any good books lately? Love to hear your recommendations! Nonfiction is my current focus. Audiobooks are the way to go for me to enjoy "reading" while on my walks. How do you fit in reading time? |
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