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Goal Setting

12/15/2023

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Business Plans
Have you begun to set those goals yet to transition to the new year? I haven't had an official session yet, but this is definitely rumbling on a simmer in my brain. There are as many ways and suggestions of how to do this as you can imagine. I'll touch on just a few here that I'm gravitating toward. 

Year in Review
Before we can look ahead, it's useful to review what's been. I appreciated a post from Austin Church on LinkedIn (link to his website) describing his December Zero process, and it may resonate with you as well. "Make a list of your loose ends, open projects, and any heartburn...Define the next step for each" to end the year well. 

MAP Out Your Editing Business
SD/PEN (San Diego Professional Editors Network) had a great blog post that could easily be appropriate as we head into a new year. This is from a course at UCSD Extension where students create a MAP (Marketing Action Plan) as their final assignment. A number of task heading ideas are noted. The author recommends creating a new MAP every 90 days to make forward progress in passive and active marketing. 

Business Goals
Melanie Padgett Powers notes in podcast episode #174 five questions to wrap up your year. You definitely want to listen to ALL of the podcast, but she lists the questions on her show notes. This is a combination year in review and goal setting.
  1. What do I need to do now to line up work in January? 
  2. What do I need to do to wrap up the year? 
  3. Do I need to raise rates or fire anyone? 
  4. Where do I need to improve my marketing and networking?
  5. How much money did I make this year?

Work/Life Balance + Income Goals
As expected, Jennifer Goforth Gregory has some amazing suggestions in two different posts - work/life balance and income. Refer to her great blog posts for details, but here is a short list to get you thinking:
  1. Work/life balance goal
  2. Bucket list goal
  3. Personal writing (or whatever business you're in) goal
  4. Do something new goal (we all need to keep growing)
  5. Business improvement goal

I hope some of these ideas resonate with you! Each offers a different approach or way to look at your upcoming business year. Austin and Melanie's ideas are great for some reflection as you prepare to set new goals with Jennifer and SD/PEN's ideas. 

Are you a goal setter or prefer come-what-may? Have you found any great year transition questions? Do you reflect and goal set in a single session or take your time to give each their due? I look forward to hearing your approach! 

If I may be of assistance to help your vision come to life, Let's Chat! 

*******************
My passion is chatting strategy to bring your project and vision to life. I offer a number of services to fill in your skillset to make your dream a reality. Let's Read, Write, and Engage for your target audience!

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