I'm diving into an extended course from Louise Harnby, her Editorial Business Bundle. ALL of the courses looked great and there's a savings + payment plan to purchase the whole bundle. (I receive no affiliate funds - I'm just a huge fan of hers.)
Emotional Marketing that Gets Editors Work includes information walking you through creating a Hero Statement. It suggests you identify three key pieces of your message to create your statement.
Who are you and what do you do?
Great question! Let's try to be concise while we're at it. For starters, I provide finishing touches and set-up services for entrepreneur efforts - bookend options for any self-starter's business venture!
Whom do you do it for?
Think about your ideal client(s)! Freelancers, entrepreneurs, and "gig" folks are my current most likely customers. My current niches or expertise are in history, business, medical, cooking, and crafts but I'm open to many others.
What's in it for the client?
Basically, what services will you provide? I aim to provide:
Pulling it together
I provide finishing touches and set-up services for entrepreneurs through Reading, Writing, & Engaging your vision to connect with your clients!
What's your Hero Statement? Leave a comment to share!