Marketing Resources

How to Start Your New Business
Congratulations! You've just created your LLC or solo business and it's time to get some customers!

Where do you start? That depends a lot on how much money and time you have to invest and your favorite learning style.

I invested heavily in a marketing program to start. I had a general sense about "marketing" but no real training. I found an excellent self-study program, however I've since discovered a variety of less expensive options that can serve just as well to get started. 

Courses as Resources
Louise Harnby has a number of amazing course resources for editors and authors. I invested in her 6-course Editorial Bundle for the full marketing spectrum. She has a payment plan to ease the price a bit.

Ed Gandia has a variety of courses to help you start a business, which are offered separately or a special bundle price.

Newsletter Ninja (Tammi Labrecque) offers a series of courses, two books, and a valuable Facebook group to help you set up an email newsletter. 

Books as Resources
I noted Louise Harnby. An easier and less expensive way to get a lot of her marketing information is to simply buy her book, Marketing Your Editing & Proofreading Business, which is really comprehensive. The concepts apply beyond editing and proofreading businesses. Louise also has an extensive blog and podcast library for reference.

The 1-Page Marketing Plan by Allan Dib covers many of the topics Harnby does, is a bit lower in price, and includes great added resources including a 1-page worksheet to develop your marketing plan.

The Freelance Content Marketing Writer by Jennifer Goforth Gregory is a comprehensive marketing plan to hit the ground running along with business tips and sample marketing plans included. Her focus is on writers but much can be generalized. She has an amazing blog of resource material as well as a Facebook group. 

Andy Crestodina has a fabulous blog and book, Content Chemistry, covering general marketing topics and is a leader in the field.

If you need insights on website building, Debbie Emmitt has an amazing resource - two really - books for authors and editors. Her material easily translates to most other businesses. You can find her editor's book here.  She also has many marketing tips on her blog. 

Looking for books to figure out LinkedIn? Got'chu covered! 

• Linkability by Lynnaire Johnston is a fabulous general reference about LinkedIn, perfect if you're a beginner or have been using it for a bit.
• The LinkedIn Branding Book by Michelle B. Griffin & Michelle J. Raymond goes a bit more in depth and includes a workbook to follow along with their suggestions.
• Business Gold by Michelle J. Raymond and Lynnaire Johnston is a focus on LinkedIn company pages. Yes, a company page is recommended for any business alongside your personal profile, even for the solopreneur. 

Podcasts as Resources
One of my favorite low-cost resources! There are a lot of great episodes out there. Some may also be on YouTube (captions may be your preference) and many have transcripts for episodes if you prefer to read. Many noted have multiple resources available. 

• Deliberate Freelancer with Melanie Padgett Powers has ideas for all types of freelancers. 
• The Marketing Mentor by Ilise Benum covers marketing for all industries. Do check the rest of her website for great resources including her blog and newsletter.
• Freelance Cake by Austin L. Church also has some great blog posts and newsletters. 
• Ed Gandia covers a wide range of marketing topics. 
• The Content Byte by Lynne Testoni and Rachel Smith
• Boss Responses by Treasa Edmond
• The Brand Therapist and The LinkedIn Branding Show by #michellesquared Michelle B Griffin and Michelle J Raymond cover general marketing and LinkedIn in particular.
• Social Media for B2B Growth by Michelle J Raymond covers social media in general with an emphasis on LinkedIn.
• LinkedIn Easy Peasy with Gillian Whitney covers LinkedIn for marketing.
• Yael Keon's Easy Email Marketing focuses on email. 

Podcasts recommended by others I have not heard yet:

• Online Marketing Made Easy by Amy Porterfield
• The BS-Free Service Business Show by Maggie Patterson
• BizChix Podcast by Natalie Eckdahl
• The Writers Co-Op by Wudan Yan
• Freelance Business Unlocked by Anja Lordanic Mustac (Apple podcasts link, also on Spotify)
• Mistakes That Made Me by Eman Ismail

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LinkedIn Trainers as Resources
I've been fortunate to have connected with some wonderful LinkedIn experts who are eager to help you succeed! All links will take you to their LinkedIn profiles. These will get you started but there are so many resources available!

• Jeff Young
• Kevin D. Turner
• Gillian Whitney
• Lynnaire Johnston
• John Espirian
• Michelle B. Griffin
• Michelle J. Raymond
• Brenda Meller
• Melanie Goodman
• Deanna Russo
• JoAnne Funch
• Mary Wu
• Debbie Wemyss
• Gehan "G" Haridy-Ardanowski
• Marissa Marsala

Thanks for stopping by! I'd love to hear of any additional marketing resources you've found helpful. If I can be of assistance to connect with your customers, Let's Chat!

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