A.I. for Business

What is Generative Artificial Intelligence (A.I.)?
The most basic definition is the ability to turn input into new content. "Rather than merely analyzing data, generative AI produces new data in all forms of media – text, code, images, audio, video and more." (Fivetran - simply a definition source, not promoting the product)

So What Do I Do with It?
I've struggled to find a use for generative A.I. in my world. I've been keeping eyes and ears open for potential uses, and I think I've finally found some.

Create A Customer Avatar
I've heard this suggestion often. Feed your favorite A.I. program with cues about your customer to effectively build a model of your customer, then run blog ideas or queries through that avatar's reference point to try to find insights. This can be useful to consider your marketing plan and product options to interest your customer. This may be useful, but I haven't tried it yet. It still feels like too much work to invest the time to create. I find it's more efficient (and more human!) to comment and chat with potential clients to identify needs and pain points. 

Create A List or Pool of Potential Clients
Now we're talking! This idea got my attention. Ilise Benum has been studying and perfecting prompts to help business owners tap into finding clients to begin reaching out with brief "letters of introduction" as Jennifer Goforth Gregory calls them. I'm looking forward to Ilise cutting the learning curve for me in a class over the summer.

Improve Writing Productivity
Jennifer Goforth Gregory offers a self-study program to learn ways to use A.I. in your research efforts and writing posts, headlines, even social media posts. She includes a module on ethical use of A.I. in your work. I haven't put in the time to learn how to create cues to use A.I. this way yet. I also see mixed news about whether use of A.I. is really allowed in some situations or how we need to qualify the end product if A.I. is used. This feels a bit murky and evolving to me to invest time in just yet.

Day-to-Day Usage - Ease of the Mundane
I heard a brilliant suggestion recently - call on A.I. to calculate how to halve a recipe for you. Amazing! That's a use I can get behind to save me some math gymnastics! 

Another suggestion was to present your A.I. program with a list of tasks and ask for assistance to prioritize the items to plan your day. This can be especially useful if prioritizing is hard. (h/t to a podcast interview on The Deliberate Freelancer with Rachel Meltzer)

Which Program to Use?
I'm afraid this is an evolving response that's too hard to pin down. On a general search, I found as many as 15 options listed, and it doesn't include an option I aim to test out as recommended by Ilise Benum. The best bet here is use a search engine and track ratings by others for ease of use and effectiveness. 

How have you been using generative A.I. in your work or personal life? What's your favorite program?

Read. Write. Engage. is an all-human platform with only general search engines used for research. Let's Chat if you're looking for a friendly, spontaneous human to collaborate with!

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