Resource: Marketing AI Institute

Artificial Intelligence Literacy for All

I can't recommend this organization highly enough. Paul Roetzer and his team do an amazing job educating the public at all levels of AI awareness about AI, its impact, current industry news and activity, ethics, and more. 



What Does He Have?
Marketing AI's basic mission is to "help marketers and business leaders understand, pilot, and scale AI." They do this in a variety of ways, many of them free or low cost! The focus is on marketers. 

• 60 min free webinars monthly on Intro to AI, Scaling AI webinars quarterly I believe
• Weekly newsletter
• Weekly podcast
• A book!
• A blog
• Additional free webinars as they develop
• Head to their Resources page for a FULL review of options! 

SmarterX "is an AI research and education firm and parent company of AI Academy, The Artificial Intelligence Show [the podcast], and Marketing AI Institute." It's purpose is "to drive efficiencies, productivity, innovation, and growth in all areas of business, but focuses on marketing, sales, and service as the primary drivers of value creation."

• Separate weekly newsletter
• Additional webinars that tend to be deeper dives on topics
• Three different GPTs available for use and research
• Freely shares prompting information to create an AI Co-CEO/thought partner
• Information for parents on how to try to keep kids safe in this age of AI
• Ways to partner to train teams and advise executives

AI Academy is a membership program providing courses and regular topical communication as AI rapidly changes. Their education, ethics, and business model encourages a human-centered approach to AI. AI will definitely be disruptive of jobs in the short-term, but the hope is opportunities are maximized to create new and different jobs around and with AI as well as capitalizing on advancements made thanks to insights and speed of AI. Certificates and badges are available with course completion. 

If you're just beginning to dabble with AI or you're looking for bigger steps into your use, Paul Roetzer and his resources can't be beat. I've read the book, subscribe to both newsletters, and the podcast is a weekly must-listen for me. Their information and insights are cutting edge current with real world human perspective. 

AI is only growing stronger and more present. I suggest it's a smart investment in your small business or nonprofit to be aware of its capabilities, limitations, and best way to partner with it to maximize your own time and presence. This resource is a great first step to learn more with many free resources and paid options when you're ready.

Where do you find yourself in your AI journey? Is it a big part of your work or daily processes or more on the fringes?

​I'd love to hear how you're using it and compare notes - Let's Chat or find me on LinkedIn!

---