LinkedIn Tips & Tricks

Amazing Business Networking
If you haven't tested out LinkedIn and you're a nonprofit, solopreneur, business leader, or simply looking for work, you are missing a bet. LinkedIn is the go-to resource for your business connections!




​Just Another Social?
I suggest this platform is different than the others available.

• The focus is really on business interactions.
• This is networking at its best!
• You may develop friendships on LinkedIn, but it's just not as casual as Facebook, X, Instagram, or others.
• The focus is on building connections and following those you admire or are in your career field.
• There are a number of events - video and audio - you can attend as webinars. 
• There is a lot of education going on!

How Often Should I Post?
The short answer - as often as you have time for. 

• It doesn't need to be daily, but often in a week helps the algorithm find you and place you more in feeds!
• At least 15 minutes/day. I haven't figured out how to spend only 15 minutes once I'm on the platform, but the idea is any interaction is good. 30-60 minutes seems more realistic, which also means daily isn't critical.
• Something beats nothing. There are stats out there indicating for all of the billions with LinkedIn accounts, more lurk and don't post or don't show up at all. Stand out - say something!
• Commenting is king. You don't have to create new content, although that is always useful and stimulates conversation. Offer thoughtful comments of more than 4 words or even repost content with your thoughts. This gets you noticed, the original post noticed, and you become part of a conversation. This organically builds connections and followers. Fresh content at least once/week is great.

Ring the Bell
LinkedIn recently changed how this little gem works.

Whenever you Follow someone on LinkedIn, a bell appears at the top right corner of their profile. You now have options to decide level of notifications when someone updates their profile, similar to Facebook levels of interaction on groups or pages.

• One bell = Highlights or "Most Relevant based on your activity" (whatever that means)
• Two bells = All content
• None = effectively unfollow someone or no longer receive notification of posts

Company Pages - Followers
I heard a magic number recently on a Gillian Whitney podcast with her guest Aoife Noone.

• 100 is a magic number of followers to alert LinkedIn's algorithm that you're a solid page to pay attention to.
• 150 is a magic number to be able to host LinkedIn Lives and to be considered for a LinkedIn newsletter.
• 1,000 is often recommended before you begin a newsletter on LinkedIn. For your very first newsletter, LinkedIn will send a copy to all of your followers so they can choose to opt in to be notified of your news! 

Groups on LinkedIn
Groups here are very different from Facebook groups. There are less of them available, the interaction is often less, and vetting each is useful to filter out the more spammy or sales content groups, unless that's something you're after. 

Begin with some searches in areas or fields that interest you and expand your reach from there. It's hard to say what may pop up that interests you! 

Once you find a few interesting groups, see how the group interacts, then jump on in! It's easy to become a thought leader within a group as there is simply less commenting or activity here. The opportunity is rich for making more connections!

Developing Your Feed
The above suggestions are the best way to improve your feed or your Home page.

• Who you follow and groups you've joined definitely impact what shows up on your Home page.
• I pay attention to my Home page far less than my Notifications page. That is where the good stuff is all hidden in my book!

LinkedIn is one of my favorite platforms to connect with folks! We'll likely have more discussions on here about this powerful tool with ways you can leverage it for your own business. 

LinkedIn is seemingly always changing. Have you come across any great tips to share about LinkedIn? Love to hear them - Let's Chat! 

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