LinkedIn for Nonprofits

LinkedIn Resources Available
LinkedIn offers a number of resources for nonprofits that can be found here. This is the most inclusive page to begin your quest for information. 

There's a LinkedIn for Nonprofits group available as a resource. LinkedIn held its first Impact Summit May 2024 that remains available for viewing. I'm looking forward to checking that out!

LinkedIn has a pdf available, LinkedIn Pages Action Plan for Nonprofits. You can access the resource here by entering a few of your details. 

Claim Your Nonprofit Page
Before you create a page, check to see if one exists already. LinkedIn "helpfully" created a company page for many 501c3's years ago. You may have one sitting around waiting for you! Search for your nonprofit's name and, if one exists, "claim" it when prompted. You can edit and build the page from there.

​Create a Company Page for Your Nonprofit
Anyone with a personal profile on LinkedIn can also create a company page. Company pages can have multiple Admins. It's always advisable to have more than one to counter the "hit by a bus" potential.

Once your nonprofit has decided who will initiate the project, create the page with your nonprofit's name, logo, and background header at a minimum. Be sure to add some way to contact the nonprofit in the page details, be it your nonprofit's email or website. 

Admins of a company page can toggle between the company page and their personal profile using the arrow under your name. Pay attention to how you wish to comment on posts - as your personal profile or the nonprofit page. Again, look for a toggle option by your profile image. 

Create Content!
Now comes the fun part! Share your amazing nonprofit with the world! Posts can be simply copy/pasted across all of your social platforms for consistency and ease, or there are apps that will post the same information across your platforms.

Ideas include sharing news of you upcoming events, shout-outs about stellar volunteers or staff, or sharing any news about your nonprofit, just as you would on any other social media platform. 

Video resonates highly on LinkedIn as with many of the socials currently. "Carousels" or "documents" (multi-image slides) perform well for engagement. 

Volunteers and employees can share or repost news of the nonprofit page and vice-versa, just as with other socials. 

Invite Connections to Follow
Page Admins are eligible to invite personal connections to follow the nonprofit page if you feel it may be a good fit. Each Admin has 250 invitations available monthly, but you're granted a "replacement" invitation for every one that's accepted. It's highly advantageous to stick with the connections you think may actually be interested in your nonprofit.

A timing sequence I heard recently is to use half of your invitations at the start of the month. Check on the status of those invitations at least by mid-month if you haven't looked sooner. You may have earned back some of those invitation credits from folks who accepted your offer. Share more invitations to use them all before the end of the month. 

Don't forget - these invitation credits renew monthly!

LinkedIn Premium Discounts
LinkedIn offers a drastically reduced price on two of its premium packages. Nonprofits providing confirming information may qualify for 75% off of Sales Navigator or Recruiter Lite. The advantage of both is definitely the higher messaging option available to expand your community. Learn more about these options here.

Have you created a company page for your nonprofit? What's worked well for you? What are your challenges or frustrations?

I'd be thrilled to help build or maintain your company profile. Let's Chat!

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