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Infinite Game

4/24/2026

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Book Review

I just finished Simon Sinek's book "The Infinite Game." Have you read it? I read his books "Start with Why" and "Leaders Eat Last" this past year and saw good reviews about "The Infinite Game." A lot of the concepts he shares in "The Infinite Game" are very applicable to nonprofit leaders, solopreneurs, and authors. Let's see what we can learn from him.

Basic Definitions
Sinek shares examples throughout his book of businesses and systems with a finite and infinite game mindset. 
  • Finite game mindset: There's a clear winner and loser, generally in a given firm time period. A sports match is an easy example or when a business tries to "beat" another in some measurement. The focus is on winning and defeating opponents.
  • Infinite game mindset: This is a long game. There are no winners or losers—no behind or ahead. The rules are fluid and changeable. This is more about pursuit of a "just cause" often cited in his book. The focus is on building trust, encouraging innovation, maintaining flexibility, and being adaptable to change.

A Just Cause
Sinek lists five characteristics of a just cause:
  • For something, not against: optimistic and constructive
  • Inclusive: welcomes all who wish to contribute
  • Service oriented: benefits others, not just self
  • Resilient: can weather changes in environment and culture
  • Idealistic: bold, challenging, and can never be fully achieved

Referring to his books "Start with Why" and "Find Your Why," the difference between a Why and Just Cause:
  • Why: tied to the past, origin story
  • Just Cause: focuses on the future, the vision being built

Rivals
Rivals have different aspects in finite and infinite games.
  • Finite rivals: these are competitors to be beaten or defeated
  • Infinite rivals: these are "worthy rivals" to learn from, to improve oneself in comparison, spurs growth you wouldn't necessarily otherwise be inspired to consider. He gave an example of tennis players Chris Evert and Martina Navratilova inspiring each other to be better.

Get to the Point
How are these concepts useful for nonprofits, solopreneurs, and authors?
  • A Just Cause: This sounds so inspiring, don't you think? Those I partner with typically have a bigger-than-themselves goal in mind to improve the world in some way. I support my clients in their rise to their just cause, helping to share their message in a variety of ways to inspire others to join their cause.
  • Teams lift each other: Everything is more fun when shared with others! "A rising tide lifts all boats." We're all prosperous when one is prosperous. Let's work together to support your clients who can then support others. 
  • "Rivals" for "coopetition": A friend through LinkedIn, Brenda Meller, has shared a term I love and hope she focuses on more - "coopetition." A mix of "cooperation" and "competition," "coopetition" is designed to lift others in your field as Sinek's "worthy rivals" suggests. You can get a sense of "coopetition" on her LinkedIn post. 
  • Life of service: I am all about serving others and have realized I tend to seek other service-minded folks and organizations to collaborate with. In a world feeling a touch crazy some days, by focusing on those you can partner with and even rival to improve yourself along the way, the world has to get better in the process to lift others. The good we do ripples more broadly to others.

Your Turn
As you can tell, I enjoyed and related to Simon Sinek's book, "The Infinite Game."

If you've read the book, what did you think? Do you tend to focus on finite games or infinite games? (no wrong answer and no judgement - there's a time and place for both)

​Have you found your "just cause" or "worthy rival"?

Feel free to leave a comment or Let's Chat! You can also message me on LinkedIn or Substack. Thanks for reading!

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