ENGAGE Your Customers

What Does It Mean to ENGAGE
at Read. Write. Engage.?

We aim to help you ENGAGE with your customers!
Encourage
New
Growth
And
Generate
​Excitement!

How Do You ENGAGE Customers?
It's all based in "brand marketing." Let's break it down into its components.

Brand is you, whether it's you personally or a company. In a freelancer/solopreneur or even author's world, you--ARE—the brand. In this current "gig economy" or instability, it behooves all of us to create a social presence to be able to share who you are and why choose you to partner with should corporate job loss find you needing to stand on your own feet on no notice.

• How do you want to be seen by the world, especially your customers?
• Are you especially kind? Generous with your time and knowledge? 
• Do you have a particular skill set or knowledge base? This does not need to be business or strategy oriented, especially if you don't have yourself positioned as a business yet! Lean into sharing about your gardening hobby or that you geek out on Star Trek having seen every episode three times!
• Do you have a "just folks" tone or do you lean into sarcasm or cheeky? 

What if you don't really know?

• Start asking friends and family - "How would you describe me?"
• Pay attention to testimonials you may receive.
• What do folks say about you? A friend of mine, John Espirian, became Relentlessly Helpful® after a few years in business and noticed comments from grateful customers and colleagues. 
• Just be you! You may not have words for your general attitude or style, especially if you don't have a business yet. Just be, and share you with the world!

Marketing is as broad as "how to get your name out there." Anything and everything is fair game!

• Social media presence
• Website
• Newsletters/email correspondence
• Flyers, brochures, and business cards - oh my! (the "stuff" you'd print and hand out to potential customers)
• Events
• Simply interact with others - everyone's a potential customer! Respond to emails in a timely manner. Comment on social media posts. Strike up a conversation in the store check-out line!

Encourage in the Small Ways
Encouraging others can be as simple as commenting on someone's socials or reaching out in a message or email. Simply be nice. If you have suggestions to offer, at least offer them in kindness, adding comments about what's going well along with those suggestions. As you encourage, so shall others encourage you. It's a beautiful feedback loop! 

Growth Is a Two-Way Street
I'm a firm believer in the give-and-take of all relationships. As I may help a client grow, that same client helps me grow to be a better person, entrepreneur, and typically even grow my skills as my limits of current knowledge get pushed and stretched to do more and be more.

Generate Excitement
You can't help but get excited if you love what you do! As you get excited, your customer becomes excited as well. That excitement is reciprocal and builds. As your customer becomes excited, you become excited to offer and assist the customer more. That excitement feeds your own enthusiasm for the work to spur you to do more and better. Excitement is contagious and we all win!

ENGAGE Your Customers!
I am here to help you find your excitement to help you reach your goals as a nonprofit, freelancer/solopreneur, or author. As you find your excitement to help you ENGAGE your customers - just as the gardener tends the sprouts - your customers will take their own seedlings to ENGAGE their audience!

What a beautiful place to live, don't you think! 

Not everyone needs or wants a hand, but sometimes it's nice to celebrate with someone who gets you. I look forward to being your cheerleader and helping to grow your garden!

How have you been growing and generating excitement, for yourself or your customers? I'd love to help cheer you on!

If you'd like to share your experiences ENGAGING customers, looking for assistance to develop your own brand, or need a hand with the marketing aspect, I'd be honored to listen to what you're up to, advising only as requested! Sometimes someone listening is all you need. 

​Let's Chat by email or find me on LinkedIn!

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