 Which is Best?
(3 min read) As we wrap up our Human vs AI series on Read. Write. Engage, we'll look at how AI is doing to ENGAGE your audience. Our earlier editions focused on AI in (proof)Reading and Writing. My take on AI in proofreading - strongly on Team Human. AI in writing - AI does better, but I still lean heavily on Team Human. To ENGAGE your customer, there are useful AI tools available, but it all relies on human involvement and simply BEING human—interacting with other humans as a human. How Does AI "Engage" with Customers? To ENGAGE your customers, there are a myriad of tasks you do. Engaging is a composite of activities to ultimately connect with your customer.
What CAN AI Do? AI may be in template-based products you use. This includes Canva for logo, flyer, or newsletter designs. AI can be in template-based website hosts such as Wix, Squarespace, and WordPress. AI is embedded to help you get creative to improve your words, images, or overall design. AI is amazing at analytics. AI can help you be more precise in customer messaging by reviewing your donor or sales information. AI can review your sales data to help suggest products to your customer for you to personalize your emails. (CRM or Customer Relationship Management tools such as Hubspot) AI can help you review your Pinterest idea boards for your next event to nail your clear decorating favorites or logo design ideas. AI is useful in social media management to schedule posts, help you write the content, and capture the most catchy headline for your post or blog. AI can even help identify potential customers. You can use it to bring your customer personas to life. You can identify where your customers are - conventions to consider attending to network, appropriate businesses that fit your model, or potential contacts to cold email or connect on socials. ChatGPT and similar tools are great assistants for this. What CAN'T AI Do? AI does no good TALKING to your customers. That simply can't be replaced. It's up to YOU to TALK with your customers in person, in messages, on the phone, and in emails. AI is supposedly able to compose emails for you and can become seemingly adept at getting familiar with your writing voice if you use it frequently. It definitely needs oversight and a final review before hitting "send" and often needs some adjustments, but it can help you make the task easier. AI is supposedly useful on websites and phones with "chat bots" or "AI agents." They may help in a limited manner, but I've never met a useful chat bot yet. After about three questions, I'm ready to throw the phone or computer in search of a human, except now I'm frustrated, which isn't a great way to talk with someone, and it leaves a lousy impression of your brand. There is absolutely no replacing the benefit of human interaction at networking events, even if those events are online. AI simply can't do that. Team Human or Team AI AI can be a useful tool. It is no replacement for the human factor. Any use of AI should be to complement you as a human. The ongoing development of AI will push us to clarify and identify what IS important to us about each other and what the human factor is. What is the best way to ENGAGE your customers? Be human! YOU are the secret ingredient! Where do you use AI in your efforts to ENGAGE with your customer? Love to hear your thoughts! I provide a number of services for nonprofits, small businesses, entrepreneurs, and authors. I look forward to discussing ways to Engage your customers - Let's Chat!
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 Which Is Best?
(3 min read) As we continue our Human vs AI series at Read. Write. Engage, we'll take a look at how AI is doing in writing tasks. Last week, we considered AI as a proofreader where I'm still strongly on Team Human. In writing, AI is more useful. AI in Writing This is a task AI has been trained to do as one of its core functions. We can now ask AI to return information to us from a variety of "voices" or reference points and it does fairly well. We can provide prompts such as "You are an experienced marketer" or "Provide the information at a level of a 5th grader" and get reasonable suggestions. Paul Roetzer of the Marketing Artificial Intelligence Institute and SmarterX has created a JobsGPT using ChatGPT as its basis. Paul is a marketer by trade. He notes on the home page of JobsGPT that in Content Creation, "LLM can generate drafts for blog posts, social media content, and email campaigns. It can also assist with editing and optimizing content for SEO and engagement," saving 30-50% of your time. JobsGPT was introduced in this blog post dated August 13, 2024 for how dated the 30-50% reference may be. AI in Research This is another task AI has been trained to do and it does fairly well. For the benefits of AI, writing and research are two of its highest skills. Research is key for many writing tasks, be it writing an article, blog post, a term paper, or simply providing information to others. Many times it's useful to find details, further information on a topic, or corroborate (or refute) whatever point a writer is trying to make. We now have two tasks useful for AI in writing. Can I Write A Book with AI? I'd give that an emphatic no! Many editors - and readers - can tell the difference. It may not be noted immediately, but heavy AI use will get caught at some point, even years later. Many proofreaders and editors find themselves on the front line of identifying AI generated or plagiarized material in books. An ethical concern develops about reporting it to authors or publishers or even editing books with a high percentage of seemingly AI generated material. Former Harvard President Claudine Gay faced fierce consequences with questions of plagiarism that she strongly denied. The use of AI makes it more difficult to clearly define your words vs someone else's. It's fascinating to find that AI books are becoming more visible due to the volume of work produced daily, even attributed to legitimate authors who had nothing to do with the work! Amazon is trying to stem the tide (and confusion) by limiting self-published Kindle books to three per day. Do We Need Humans? Can I get a hearty "Heck yeah!" on this! Whatever writing AI provides, it needs shaped. All AI developers admit and recommend this. AI has been trained with an enormous volume of information to synthesize quickly in a general way to provide a generally satisfactory response suitable for a broad audience. Whatever information AI provides, humans need to shape it further with prompts or put their own writing to work. AI provides broad, general information. AI continues to need fact checked. "Hallucinations" occur where the AI may provide examples or websites that aren't even real yet look very real. AI tends to be eager to please and does its best to provide what it thinks you're looking for, whether it's real or not. Always ask AI for its sources, but even those need confirmed. AI cannot replicate your very special and individual voice and perspective on the world. AI is data and information, an aggregate of many, not feelings or experiences. Team Human or Team AI? I have to admit to a blend on this. Many humans using AI do find it useful to assist writing and research. Personally? I weigh more heavily on Team Human here.
Transparency and AI A discussion is always advisable to be clear the level of AI used to create a work and be sure all are agreeable. I see a Human© tag becoming likely in the future! In the realm of writing, are you on Team Human or Team AI? Love to hear your thoughts! I provide a number of services for nonprofits, small businesses, entrepreneurs, and authors. I look forward to discussing ways to Engage your customers - Let's Chat!  Which Is Best?
(3 min read) Ah, a classic response - "it depends." It depends on the level of accuracy you want. Yes, humans do have failure rate—tools are your friend—but there are plenty of examples sharing "hallucinations" of AI or simply wrong source material or "where did it even get that from"! We should be able to agree that AI needs humans to double-check its work. AI is very much in its infancy and is in a training phase. You wouldn't let your 4-year-old proofread your doctorate dissertation or business proposal, would you? What About Cost? Ah—another "it depends" response. Many seem to choke on the price to hire a trained proofreader. Absolutely understandable. If you're an author, there are many layers of editors to consider hiring, each with a different purpose, giving pause to consider how many is really necessary or useful. Can't you just pass it to Aunt Mary who used to be a teacher? I suppose so, but how long has she been retired or what subject did she teach? Is she really the best proofreader to help your project be amazing? There are many less expensive options on Fivvr or Upwork. Many offering their services on these platforms are often new to proofreading or from another country where English is not the native language. It makes a difference in how your work is proofread. What About AI Options? Many have heard of Grammarly as a great AI editing/proofreading resource. There are similar services available. Grammarly readily notes it uses AI to "improve" writing suggestions. Be sure to see if your AI proofreading tool follows a style guide if it's critical for your work. If you need to follow a particular style guide for your work, Grammarly admits it uses a rather general frame of grammar reference. If you need to follow CMOS (Chicago Manual of Style), AP (Associated Press Stylebook), AMA (American Medical Association), or other style guides, Grammarly will not be useful. Team Human or Team AI? Many proofreaders and editors feel bound by a standard of ethics to call out writers using a high level of AI to create their work. I'll admit, I advise caution in this. Many now blend their own words with assistance from AI. It's a subjective scale to decide level of human vs AI and determine what's predominantly AI. Plagiarism checkers have historically been challenged on their level of accuracy. This is an interesting article from the University of Kansas urging caution in plagiarism checkers. We're all cautioned on the need to fact check AI results. I've found many instances of AI "hallucination" or just plain making things up. Many folks even fight suggestions offered in Office's Word with good reason! AI is useful as an idea generator and to help refine your thoughts, but as a proofreader? Sure, I'm biased, but I'm on Team Human all the way for proofreading. Transparency and AI The best bet is to be up front with your clients how much of your proofreading work is human vs AI assisted. There are a number of tools available to proofreaders to maximize their eyes catching errors. I wouldn't consider all of them "AI," such as the use of "macros" or PerfectIt. Could an author use these tools themselves and not a proofreader? Sure thing! I suggest it depends on the cost of the tool and your time, how prolific you may be in your writing, vs hiring a trained proofreader who may use these tools to assist their human read-through. Hiring a proofreader should carry the expectation of 1-2 human readings of your work and not fully rely on tools. I predict a day will come soon where work will be stamped as Human© as there is already a demand by some to note AI use. In the realm of proofreading, are you on Team Human or Team AI? Love to hear your thoughts! I provide a number of services for nonprofits, small businesses, entrepreneurs, and authors. I look forward to discussing ways to Engage your customers - Let's Chat!  What Comes to Mind
When you think of A.I., what image comes to mind? For me, it's definitely Doris, Bowler Hat Guy's hat, in the movie Meet the Robinsons. That's probably not ideal! The short premise of this 2007 movie is a time travel adventure in which a young adventurer saves the space-time continuum and the world as we know it from an A.I. robot (Doris) gone mad with power. SPOILER ALERT: Our young hero comes face-to-face with his invention and promises to never invent it. POOF! GONE, and the world is saved! I keep wondering if we may not have similar regrets as we seem to keep racing to keep up with the advances of A.I. Podcast Recommendation I've caught a few episodes of The Artificial Intelligence Show with Paul Roetzer and Mike Kaput. Thanks to Ilise Benum for recommending it! I highly recommend this one! The guys are brilliant - genius level - and are incredibly knowledgeable about current A.I., the direction it appears to be heading, and how we can best prepare ourselves for this rapidly advancing technology. They offer a number of resources on their website. Episode 105 of their podcast particularly struck me, prompting this post. My anxiety was fortunately tempered by listening to episode 103 and their Intro to AI for Marketers program offered monthly with a limited time replay available. How Will We USE A.I.? I noted a few options that seem useful in business on a prior blog post. Such options include for research purposes, content idea generation, create a model client as a reference point, and assist creating a list of potential ideal clients. Paul and Mike are visionaries, and they read a lot of material to stay on top of the A.I. world. They advocate a lot of A.I. literacy needs to happen to be prepared for how rapidly A.I. tech is advancing. That seems accurate to me, so I'm at least dipping my toes into what A.I. is, how to try to master it, and spread the gospel of educating yourself. Current Challenges The trick at this time is A.I. remains a bit unwieldy. You need to become darned good with your prompting skills and be prepared to keep poking A.I. tools to dig deeper to come up with material that's semi-useful yet still relies on human insight to read decently. It's also useful to use the same prompt in a few different A.I. models to see how they respond as each will produce different results. There is a fair amount of friction or resistance on the part of the human public to actually use A.I. tools. The current percentage using A.I. remains extremely limited. It just doesn't make sense or fit in most of our worlds to be easily used - yet. "Apple Intelligence" Apple announced in June 2024 at its Worldwide Developers Conference that "Apple Intelligence" is coming Fall 2024/spring 2025. The features described on multiple Apple platforms aim to integrate many apps and accompanying info embedded within your device to better respond to your particular queries. This will likely bring us a step closer to making A.I. more "useful" with less friction for the average person. It will simply be in your everyday use. Google and Meta are embedding A.I. into their platforms as a feature that's simply built in and you can't remove it. There are other examples of A.I. at work that we're coming to simply expect will be there to assist us - Siri is one and Alexa is another. We also all see Office, Google Drive products, and our own phones "suggest" words and material as we type. That is A.I. at work. The less people need to do to A.I. to make it useful, the more quickly it will be adopted by the general public. Job Security After listening to podcast episode #105, and we can all see this coming, A.I. models are in the process of rapidly becoming less buggy in how they operate or even loop back on itself. Sure, there will be jobs created to oversee the output of A.I., but the number needed will be far less than the current number of employees on the job market. It was predicted on the podcast that current high-human roles such as physicians and lawyers will be targeted soon as something A.I. can take over in a few years. How often do you joke you "got your degree from WebMD" as you searched the meaning of lab results or tried to compile symptoms into a disease or syndrome to "help" guide your doctor? Haven't we all longed to have the handheld device Geordi of Star Trek uses to quickly diagnose and initiate treatments? When sci-fi becomes real. Paul and Mike advocate discussions begin happening soon to offset the potential sudden dramatic shift in workforce needs as a worldwide. Wait - what? Who's in Charge Here? Aren't the humans in charge of the invention? Just because A.I. can do things, should it? Or does it need to? There's something of a sense that we are merely bystanders as A.I. becomes developed and it's up to us to keep up. Plenty of concern has been raised about the use of A.I. by major super-power countries in defense. Remember the 1983 movie War Games? There's even a concept called "P(doom)" - "the probability of catastrophic outcomes...as a result of A.I." (Wikipedia) Let's Step Back a Minute My general Life philosophy is "What can I control or impact in my little corner of the world?" I aim to trust humans will realize the benefit of humanity being involved with jobs rather than throwing everything at "digital employees." This sentiment is echoed by Paul and Mike at the Marketing Artificial Intelligence Institute. Their message is actually more hopeful than doom-and-gloom. Their mission is focused on education - increase A.I. literacy and help businesses develop processes, teams, and risk reduction to enable employees to use A.I. optimally to maximize human effort. Message of Hope You know how none of us have enough Time or hours in the day to do the million things we'd like to do? The idea is to focus on the tasks you do that are repetitive or that you don't like to do. Train an A.I. model to do those so you can focus on the human aspect needed in the job, maximizing the time and effort you put into things. Paul has given examples of the dramatic difference A.I. has made in his team's work projects.
Paul sees A.I. as a way to "democratize" knowledge and skills - all of us having tools readily accessible to share our message with others. What Makes YOU Unique? As a hospital physical therapist, we have been challenged for years to identify how we differ from nursing, an aide, or a family member walking around a unit with a patient. What can YOU offer that only you can do? That is the crux of A.I. Consider it a tool - a helpmate - a partner. (that's far less scary than trying to take over the world, right?)
Now What? I can see future articles revolve around the topic of A.I. It IS big! Paul Roetzer notes "A.I." has actually been around for decades at this point, but it wasn't until ChatGPT was introduced to the world as a useful tool for all in November 2023 that it really rocked everyone to take notice. These A.I. models are now learning rapidly and exponentially. It's here and not going away. If we can think of it as a helper, a tool, a digital coworker, it will still require human input, massaging, and training to be most effective and to keep learning. We do need to also consider the dark downside potential and keep that in check. It's up to us to be human! While we learn more about A.I. as a helpmate, I would be happy to help you do what only you can do best. None of us have all the skills to do all the things. I would be thrilled to partner with you to bring your vision to life - Let's Chat!  What is Generative Artificial Intelligence (A.I.)?
The most basic definition is the ability to turn input into new content. "Rather than merely analyzing data, generative AI produces new data in all forms of media – text, code, images, audio, video and more." (Fivetran - simply a definition source, not promoting the product) So What Do I Do with It? I've struggled to find a use for generative A.I. in my world. I've been keeping eyes and ears open for potential uses, and I think I've finally found some. Create A Customer Avatar I've heard this suggestion often. Feed your favorite A.I. program with cues about your customer to effectively build a model of your customer, then run blog ideas or queries through that avatar's reference point to try to find insights. This can be useful to consider your marketing plan and product options to interest your customer. This may be useful, but I haven't tried it yet. It still feels like too much work to invest the time to create. I find it's more efficient (and more human!) to comment and chat with potential clients to identify needs and pain points. Create A List or Pool of Potential Clients Now we're talking! This idea got my attention. Ilise Benum has been studying and perfecting prompts to help business owners tap into finding clients to begin reaching out with brief "letters of introduction" as Jennifer Goforth Gregory calls them. I'm looking forward to Ilise cutting the learning curve for me in a class over the summer. Improve Writing Productivity Jennifer Goforth Gregory offers a self-study program to learn ways to use A.I. in your research efforts and writing posts, headlines, even social media posts. She includes a module on ethical use of A.I. in your work. I haven't put in the time to learn how to create cues to use A.I. this way yet. I also see mixed news about whether use of A.I. is really allowed in some situations or how we need to qualify the end product if A.I. is used. This feels a bit murky and evolving to me to invest time in just yet. Day-to-Day Usage - Ease of the Mundane I heard a brilliant suggestion recently - call on A.I. to calculate how to halve a recipe for you. Amazing! That's a use I can get behind to save me some math gymnastics! Another suggestion was to present your A.I. program with a list of tasks and ask for assistance to prioritize the items to plan your day. This can be especially useful if prioritizing is hard. (h/t to a podcast interview on The Deliberate Freelancer with Rachel Meltzer) Which Program to Use? I'm afraid this is an evolving response that's too hard to pin down. On a general search, I found as many as 15 options listed, and it doesn't include an option I aim to test out as recommended by Ilise Benum. The best bet here is use a search engine and track ratings by others for ease of use and effectiveness. How have you been using generative A.I. in your work or personal life? What's your favorite program? Read. Write. Engage. is an all-human platform with only general search engines used for research. Let's Chat if you're looking for a friendly, spontaneous human to collaborate with! |
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