 'Twas the Night Before Break
Enjoy the full post by Robert Rose as shared on Content Marketing Institute! The video is fun but the words are what struck me. What Matters The words that struck me in Robert's poem are this stanza: "But as I looked round at the mess he’d left there, A small folded note drifted softly through the air. In Santa’s own scrawl were these words, warm and true: 'In chaos and metrics, remember what you do. A story still matters; a connection still stays. The work that is human outlives all the craze.'" "The Work that is Human Outlives all the Craze" Words I choose to believe and live by. This seems even more critical as the talk and noise has increased about AI - will it help, will it hurt, how painful will this adjustment be in an "AI Revolution." These are words to cherish and hold dear for my nonprofits, fellow entrepreneurs, and authors. You, the person or organization - in your beauty, flaws, and all - are what makes living worthwhile and will make the difference in the end in the job market and appeals. AI can only do so much. AI needs human brains and insights to be worth anything, much as we're hearing otherwise. I envision a time coming where society will take a stand to define some boundaries around AI. Any human I chat with, including those who are proficient with AI, are quick to point out we must remain Human First in our approach to AI. You can hear more about this concept on a May 6, 2025 episode of The Artificial Intelligence Show podcast. Being Human Sells I'm finding my client opportunities and best conversations are those I have in person or via zoom where I'm able to chat and interact with people. Words on blogs, profiles, or socials go only so far to help you decide on someone you wish to do business with, whether for your services, ideas, or connections. You really need to speak with someone to determine compatibility. My nonprofits are finding the same. More donations and memberships happen when they're affiliated with events and interacting with people. Storytelling is Key Storytelling is a very human talent.
For better or worse, AI is improving at storytelling and images, making it harder to tell if a story is human or AI generated. More are considering the benefits of labeling work by percentage of AI or human creation. Studies note while it may be difficult to spot AI vs human created content, "moral disgust" impacts human responses per this study in ScienceDirect. Per this March 2025 blog post on Stryng: "52% of readers felt less connected to content once they realized AI was involved, and 26% linked AI-created web content with a lack of personal touch. Consumers also prefer honesty. About 60% support disclosure of AI content, which helps build trust. These preferences highlight how much emotional tone and transparency matter." (emphasis as noted in original post) How Do YOU Make a Difference I have no problem with AI and use it regularly - as a tool or thought partner. All work is mine and original. That is also the type of content that resonates with me. I appreciate it most when I meet and talk with creators to get to know them personally. I've been working through a number of certification courses through AI Academy by SmarterX and Paul Roetzer's team. They suggest there are 3 levels of AI use:
You Matter Every step of AI use relies on human input and guidance - the human behind the machine. Each of us feels better getting to know the person behind any cause or endeavor. We need YOU to show up. To return to Robert Rose - "The work that is human outlives all the craze." Your Biggest Cheerleader! If you'd like to talk strategy as we enter an AI-infused world, Let's Chat! I'd love to help ensure you can share your message and services with the world. You can also find me on LinkedIn.
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