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Blog Posts

Resource: Podcasts

5/31/2026

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Have You Heard Any Good Podcasts Lately?

I'm a huge fan of podcasts! Audio options are my daily exercise companion. Podcasts have the advantage of fitting in a variety of time windows you may have, anything from 10 minutes long to 30 minutes, an hour, or more. Podcasts are fun and educational! I'm always keeping my ears open for new podcasts that mentors I admire recommend and often have on their podcasts. 



Podcasts for Nonprofits
These are a number of podcasts available for those of us in the nonprofit sector. Most of these are on my To Listen list but I've seen good reviews.
  • Nonprofit Deep Dive by Nonprofit.courses/Matt Hugg: nontraditional style, this is basically a NotebookLM "podcast" sharing of website content. I've personally met Matt Hugg and he's a wealth of information and experience!
  • Nonprofit Hub Radio
  • Nonprofit Nation with Julia Campbell
  • The Nonprofit Podcast with Jena Lynch, Brittan Stockert, and Cara Augspurger

Podcasts for Authors
There is only one favorite on my podcast feed particularly for authors. Definitely check out my friend Gillian Whitney's Easy Peasy Books with her weekly podcast! She has additional content including monthly deep dives along with great articles on her LinkedIn.

​Podcasts for Solopreneurs/Business Tactics
I have a number of favorites here on a variety of topics.
  • AI
    • The Artificial Intelligence Show: hands-down favorite follow on the topic, my every Tuesday and occasional Thursday listen (special episodes)
    • AI Explored with Michael Stelzner
  • General
    • This Old Marketing with Joe Pulizzi and Robert Rose: the best for topical marketing news of the day but mostly just a fun listen with their banter, my every Friday listen
    • Selling Your Expertise with Renee Hribar: I can't get enough of this podcast right now as I'm working my way back through all of her content
    • The Aspiring Solopreneur with Joe Rando & Carly Ries of LifeStarr: a new favorite of mine, posts 2x/wk, great general content for solopreneurs
    • Marketing Mentor Podcast with Ilise Benun: practical general marketing ideas 
    • Ditching Hourly with Jonathan Stark: recent discovery on pricing structure, moving from hourly to value based
    • The Amy Porterfield Show with Amy Porterfield: great general marketing content, most of her high-income business information is applicable to the general majority of us—why not aim high!
  • Email
    • Easy Email Marketing with Yael Keon: focused, list-style content every 2 wks; very practical, hands-on information
    • Do This, Not That! by Jay Schwedelson: a regular short favorite with quick notes 3-4x/wk on email topics
    • Create Online Business Success - Email List & Leads Growth by Tracy Beavers: a recent discovery focusing on how to grow your email list through your social media and website
  • Social Media
    • Informed with John Espirian: focus is on LinkedIn, short bits of Q&A plus updates on LinkedIn
    • Social Media for B2B Growth - LinkedIn Strategy for BTB Marketers with Michelle J Raymond: great suggestions with a heavy emphasis on company page strategy
    • Rocky Mountain Marketing - Digital Marketing for Entrepreneurs with Katie Brinkley: general coverage of news and strategy on all the social platforms
    • Networking and Marketing Made Simple with Scott Aaron: focus is on LinkedIn strategy
    • The LinkedIn Branding Show with Michelle B Griffin and Michelle J Raymond: great team perspective balancing personal and company page profile suggestions
    • Write Build Scale with Jari Roomer, Sinem Gunel, & Philip Hofmacher: ideas and tutorials on developing your Substack

Your Turn!
This scratches the surface of my podcast list. I've tried to focus on those I've actually listened to, although my nonprofit list is predominantly sharing available resources I have not heard yet as it's a rather niche podcast topic to find. 

What are your favorite podcasts right now and why?

Love to hear - Let's Chat or find me on LinkedIn or Substack!

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Four Horsemen of Fear - Corey Wilks

5/22/2026

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What Are the Four Horsemen of Fear?

I had the pleasure of catching a summit webinar hosted by Austin Church featuring Corey Wilks, Psy.D. Corey shared a presentation he's posted on his blog, podcast/YouTube channel, and broadly enough to be discovered in a few additional places. Catching this immediately after reading Jon Acuff's book, Procrastination Proof, as shared here on a blog post, Corey's information stopped me in my tracks. The concepts in both complimented each other. 

Who Are the Four Horsemen?
You can enjoy the full perspective on Corey's blog post. We'll touch on the basics.
  • Fear of Failure: this is the easiest to identify and sows doubt
  • Fear of Ridicule: fear of what critics or "they" may think
  • Fear of Uncertainty: we don't have enough information yet
  • Fear of Success: we'll become a completely different person

Procrastination Profiles
Jon Acuff identifies four profile types depending on your procrastination methods. You can take his quiz here to discover your profile.
  • Dreamer: envision possibilities without an actionable plan
  • Perfectionist: waiting until everything is perfect before you get started
  • Hustler: all action, but not necessarily with direction - who needs directions for the Ikea furniture!
  • Analyst: all review and no action; review should be the shortest part of the process, not the focus

Is It Really All or None?
I suggest no, for either profile. I suspect most of us tend to be one type or another primarily, but we can all get stuck in a bit of each depending on the situation. I wager the Fears are only too happy to take turns attacking you from all sides!

Fear Inoculation
Corey suggests the best way to combat any of the fears is to step back to imagine the worst that could happen by asking "What if..."
  • What if I fail?
  • What if I'm criticized?
  • What if I make the wrong decision?
  • What if I outgrow friends or family?

Inoculation, like a vaccine, helps you prepare for attack or an illness. What if the worst thing possible actually happens?
  • What would that look like? Envision the scene fully.
  • What would you do about it?
Read the full post here.

Functional Analysis
Corey suggests a bit of reflection or self-analysis when faced with one of the Fears. The technique works for any procrastination method as well.

Look at a behavior and ask "What function does this serve?" Until you understand why you do a behavior—the function it serves—you can't change it. A behavior may serve a variety of functions. The key is determining how the behavior serves  you in the moment. 

"Once you understand this function, you can find an alternative behavior that serves the same function, but is healthier...After you run a functional analysis, the next step is coming up with other things you can do that serve the same function, but are more helpful in the long run and align with your values and goals." You can read Corey's full article here.

Your Turn!
Which Fear holds you back most and which Procrastination profile do you tend toward?

Laying it on the line here, I will admit to a Fear of Success and occasionally Fear of Failure. I am a Hustler per Jon Acuff's quiz—I jump in and ask questions later as we go. 

Image courtesy of The Cleveland Museum of Art.


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Procrastination

5/15/2026

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Let's Start with Statistics

Many of these statistics are from Solving Procrastination and Zippia: 
  • Roughly 20% of adults are chronic procrastinators.
  • 80-95% of college students procrastinate.
  • The average adult spends over 3.5 hours procrastinating daily.
  • 88% of employees procrastinate at least 1 hour per day. 
  • 14-29 year olds are most likely to procrastinate. 
  • Chronic procrastination has increased from 5% in the 1970s to over 20% today. 
  • Higher levels of procrastination are linked to higher levels of depression, anxiety, stress, and poor sleep according to an article in the National Library of Medicine. 

Do you feel called out yet? I know I do!

Procrastination Proof
Jon Acuff recently posted his latest book, Procrastination Proof. Jon has regularly noted his procrastinating tendencies in his many earlier books. He's become a "goal guru" as his business platform. I'm a fan of his and have noted him in earlier blog posts here, here, and here. 

Jon's current book urges readers to aim for remarkable! (I love that attitude) He suggests four processes to move forward:

  • Dream: 10% of time spent
  • Plan:15% of the process
  • Do: 70% of your activity
  • Review: 5% - important but don't get stuck here

Planning Makes It Easier
Jon focused on how his Night Me plans for Morning Me—tomorrow is made much easier by planning today. Take a few minutes to schedule and prepare for the next day before settling in for the night. This may include packing your lunch the night before, packing or setting out the work-out clothes and business items to be ready to go—no excuses.

Especially for entrepreneurs and those working from home, when your choice is everything (completely open schedule to plan), you often can't choose anything. You're overwhelmed by choices and possibility so do nothing and procrastinate.

Stress Stacking
Many procrastinate because they see the long list of items all seemingly due now. Jon suggests we dial back "right now" to make your options more manageable to take action. 
  • What's due in the next hour?
  • What's due today?
  • What's due in a week?

Get Into the Mindset
Reflect on your goal and ask yourself
  • what would a healthy person do? (if you have exercise, diet, or weight goals)
  • what would a remarkable leader do?
  • what would a [INSERT JOB] do? 
Get rid of the "I" reference to reduce procrastination and depersonalize. 

Additional Mindset Ideas
  • Make sure your actions match your intentions.
  • The person who still has to do it is me.
  • Never confuse preference with requirements. (while you may prefer to work sitting in a park, it's not a requirement)
  • Do it everywhere—find a new location if needed to shake things up. 
  • Run toward the fear. Look at it but don't obsess about it. 

Perfection
As a procrastination tool, perfection keeps us stuck in Plan mode—always far too many items to check off to really move forward.

Try auditioning dreams—test them for a month, then 2 months, and later 4 months to reduce the feeling of commitment that may be attached and holding you back. They don't have to last forever! (think of it as a henna tattoo rather than permanent ink)

Motivation Portfolio
Jon suggests we create a Motivation Portfolio of anything and everything that motivates you so you can pull them out in the thick of Doing when you start losing energy and procrastination sneaks in. Ideas of what may motivate you:
  • Music: tunes get you moving!
  • New skills acquisition excites you.
  • Bills are due (#reality)
  • Consider how tough it is for others (someone's always a bit worse off or faces more challenges than you)
  • If you don't do the thing, what would you have missed? (think of George in It's A Wonderful Life)
You don't feel motivation, you have to practice it. 

Review
Tracking progress is the only way to review. Consider focusing on one of these aspects—keep it simple. Don't get bogged down in details which will only give you more excuses to procrastinate.
  • Actions
  • Time
  • Results

A few random ideas that struck me while reading:
  • Remarkable is an infinite game with no limits!
  • In the battle against procrastination, you are selling you to you - choose remarkable! Along this line, he noted we're selling to ourselves, not lying to ourselves to motivate action.
  • Permission + action makes dreams come true. 
  • The difference between dreams and done is action.
  • Dream big/Do small - Jon suggests small activities add up to big things.
  • Jon shared a story of a school that didn't give students an F but a "Not Yet," encouraging a work in progress.
  • Do less of what you like and more of what you love. An example was you may like to scroll on social media, but you love holding the book you just wrote! 

Procrastination costs you Time which costs you your life. 

Your Turn!
I don't think I'm making too large a claim to say we all procrastinate to some degree in various circumstances. 

How do you battle procrastination? Any tips or tricks for what's worked to motivate yourself?

Love to hear about it - Let's Chat or message me on LinkedIn or Substack! 

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To Sell Is Human

5/9/2026

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Book Review

To Sell Is Human: The Surprising Truth about Moving Others by Daniel Pink was published December 31, 2012. I only just read it. This has been #1 on the  New York Times Business Bestseller list, Wall Street Journal Business Bestseller, and Washington Post bestseller. 


We're All in Sales
While reportedly one in nine Americans work in sales per the U.S. Bureau of Labor Statistics according to Daniel Pink, he makes the case that the other eight do as well. He's not wrong. When you consider "selling" is how we make our way as nonprofits, solopreneurs, and authors, it starts to make sense. We all tend to sell far more than products—we're selling ourselves, our cause, and our books.

We're "selling" our kids or each other to motivate action. You may be trying to convince your kids it's time to stop playing to begin homework. We're selling ourselves daily that it's time to stop procrastinating to get focused on work. Healthcare professionals are selling us on ways to be healthier. 
​
Sales Are Icky
Talk of sales likely brings up images of stereotypical sales guys, anything from door-to-door salesmen to an Avon lady to the car dealership sales person. It's time to defuse the knee jerk reaction to realize it's "every man" (and woman!) out there selling "something." 

New ABCs
The old philosophy of "Always Be Closing" Pink suggests needs to now be grounded in 
  • Attunement: take someone else's perspective - I love this one. Talk less/listen more. Ask more questions.
  • Buoyancy: staying afloat in a sea of rejection.
    • Interactive self-talk: think Bob the Builder - "Can we do it? Yes, we can!" Internally generated, responses are based on your own experience.
    • Optimistic explanatory: rejection is temporary not permanent, specific not general, external not personal.
    • Flexible optimism: optimism with clear eyes, overall consequences aren't really that bad or pervasive.
    • Enumerate and embrace: every no is on the path to a yes. 
    • Defensive negativism: what IF the worst happens - who cares! 
    • Allow SOME negativity: it's ok to be angry, then use that emotion to move forward. 
  • Clarity: help others see problems and information in new ways
    • Problem finding vs problem solving
    • Curate your resources
    • Ask "Why" 5 times in response to a question for added clarity (channel your inner 2-year old)

Skills Needed
  • Pitch: The purpose of your pitch isn't to get an immediate sale but to share an idea so compelling that it will begin a conversation that brings someone in as a participant to arrive to an outcome benefitting both of you. 
  • Improvisation: ways to be adaptable when your pitch goes sideways, many theater ideas were discussed
  • Service: make it personal and purposeful (I liked these ideas best)
    • Share your desire to improve the world with something you have to offer. 
    • Be upserving, not upselling: do more for a customer than is expected or intended. Turn a mundane interaction into a memorable experience. Elevate what you do for others. 
    • Make a point to solve problems for your customer. 
    • Proceed with humility and gratitude. 
    • Pretend every customer is your grandmother as the ultimate personalization.
    • Bear in mind—if someone agrees to buy, will their life improve?
    • When done, will the world be a better place than when you began?

​Your Turn!
Do you see yourself as selling things or even yourself? Do you embrace it or is it a struggle? Have any great sales tips to share with the rest of us?

Love to hear them - Let's Chat or find me on LinkedIn or Substack!

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